How does your idea contribute to a better world?
We show consumers where the products they buy in the supermarket really come from. Many companies lack the tools to tell the story of their products and to transparently demonstrate their sustainability to their customers. However, this is increasingly being demanded – not least due to the German Supply Chain Act.
In addition, consumers themselves increasingly want to factor in the social and environmental impacts of products and companies when making purchasing decisions. With seedtrace, this loop is closed: companies can make their sustainability efforts verifiable, thereby enabling consumers to make more conscious purchasing decisions. Transparency and sustainability become economically attractive.
What is innovative about your idea?
With a tailored approach, impacts can be managed and verified for all stakeholders – from product communication to real-time product traceability. Impact claims can be verified by third parties or through internal documentation, leading to increased consumer trust. This supports our goal of integrating Corporate Social Responsibility efforts into operational marketing activities.
Seedtrace offers integrations for traceability and verification using blockchain technology or advanced supplier management solutions. The customized content management system can be seamlessly integrated into websites, packaging, and online shops. We adapt our platform to meet specific customer needs, strengthening collaboration with all stakeholders along the supply chain.
What is your vision for the future of your industry?
Seedtrace was born out of a clear problem: the missing link between a product’s origin and us as consumers. We are working toward a future in which all actors along the supply chain collaborate and grow together. We strive for a world where the people who produce our goods benefit from sustainable and environmentally responsible work.
Our impact ecosystem involves many different stakeholders. Strengthening collaboration across the entire supply chain is crucial. We believe in leveraging innovative technologies to analyze and improve complex supply chain processes — especially their social and environmental impacts.
Snippets of the software by Seedtrace
