In the Innovation Lab “Practical Challenge: Market and Positioning Analysis”, students took on the role of strategy consultants this summer term. The aim? – To successfully position the Berlin Industrial Group’s (B.I.G.) new hardtech campus in Berlin and across Europe. The students and seminar leader Anett Lommatzsch recently celebrated the conclusion of the event together with experts from industry and academia. The participants had the opportunity to present their seminar findings to the audience. These included, amongst other things, the following: the campus stands out for its high level of hard tech expertise, can capitalise on the opportunities presented by Berlin’s new Deep Tech Agenda, increase its visibility and hold its own against other brands. The students argued that the B.I.G. should not expand indiscriminately, but should instead be positioned and marketed as a ‘prototype-first-series’ campus.

Disruptive technologies are key to competitiveness, prosperity and sovereignty. Germany and Europe must not fall behind other nations in this regard and must “take more risks, move faster (and) (…) lead the way technologically”. The latter was the motto of the Research and Innovation Summit, which took place in Berlin on 25 June 2026 and was also attended by HI Managing Director Volker Hofmann. Representatives from business, academia and politics discussed how Germany and Europe can bring these technologies into practice more quickly.

Der Beitrag Week 26: Closing Session of InnoLabs, Research and Innovation Summit 2026 erschien zuerst auf Humboldt-Innovation Insights.